Sales & Marketing

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  Life insurers should cast the net wider for Gen Xers

  By Michelle Canaan, Jaykumar Shah  |  June 14, 2013

  Life insurers looking for organic growth amid intense competition for baby boomers should perhaps cast their nets wider to reach the Gen X segment.

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  The first fatal flaw of lead generation: bad headlines

  By Victoria Eden  |  June 14, 2013

  How do potential clients sift through the barrage of ads they are hit with everyday? Well written headlines.

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  How to leverage LinkedIn

  By Amy McIlwain, President of Financial Social Media  |  June 14, 2013

  Want to make the most of this lead-generation powerhouse? Here are five clever ways.

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  12 points that will make or break your disability sale

  By Andrew Gilmore  |  June 13, 2013

  Producers can close more disability sales simply by heeding these dozen steps.

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  The anti-pitch

  By Jill Konrath  |  June 13, 2013

  The ultimate sales pitch is no pitch at all.

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  How e-signing can transform your business

  By Barbara Morris  |  June 12, 2013

  Electronic signatures reduce costs, increase speed, make business processes simpler and delight customers.

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  LIMRA sees opportunity among small businesses

  By Allen Greenberg  |  June 12, 2013

  The majority of small businesses do not offer insurance benefits to their employees, often believing they cannot afford them, a LIMRA study has found.

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  Annuity sales enter the K.I.S.S. era

  By Stan Haithcock  |  June 12, 2013

  There’s a reason why deferred income annuities are selling like hotcakes. They keep it simple.

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  How serious are you?

  By Kelley Robertson  |  June 12, 2013

  If you want to succeed, you have to get serious.

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  Where have all the prospects gone?

  By Brandon Stuerke  |  June 11, 2013

  Develop a lead capture strategy for your seminars and you can attract the 97 percent who didn’t RSVP.