Social Media Tips for Insurance Advisors

Urban League chief calls for 'game-changing' financial literacy solutions

By Warren S. Hersch | May 22, 2013

Morial said that greater use of advertising and educational outreach through television, the Internet and social media are needed to raise financial awareness and preparedness within these communities. IT solutions at the point of sale in retail outlets can also be used to promote long-term savings.

100 best sales & marketing ideas: 9 social media tips

By Daniel Williams, Nichole Morford | May 22, 2013

If you build a strong social media presence, will they come? Not unless you follow these best practices.

Keep contacts up to date with LinkedIn

By Jill Konrath | May 19, 2013

Use meaningful updates to reinforce your credibility.

Make your Friday count

By John Scranton | May 17, 2013

Here are five things I do to avoid wasting the last 20 percent of the work week.

A little bird with a big chirp

By Amy McIlwain | May 16, 2013

The financial world is on Twitter. Are you?

How to use old-fashioned selling methods in a new media age

By Dave Murphy, Holly Bonds | May 15, 2013

Success today is equal parts “The Social Network” and “Father Knows Best.”

Most 401(k) plan sponsors use social media

By Warren S. Hersch | May 15, 2013

The use of social media for 401(k) information is highest among mid-sized plan sponsors, who represent plans with total assets of between $20 million and $100 million.

Have a tough-to-reach prospect?

By S. Anthony Iannarino | May 14, 2013

Five tips for getting through to your dream clients.

Lost sales leads: 4 common problems

By Brandon Stuerke | May 3, 2013

Advisors spend a lot of money for leads that wither on the vine. Here’s how to make the most of your lead-generation process.

LinkedIn courts advisors as social media use grows

By Joyce Hanson | May 2, 2013

Fully 63 percent of mass affluent consumers take action after using social media to learn about financial products and services, says a LinkedIn study.