Annuity Sales Strategies

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  A view from the Zenith

  By Michael K. Stanley  |  May 21, 2013

  Mike Gorlick of Zenith Marketing Group is not daunted by the challenges the industry faces.

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  100 best sales & marketing ideas: 11 tech tips

  By Daniel Williams, Nichole Morford  |  May 21, 2013

  How effective is your website, really? Do you have the ideal balance of high-tech and high-touch? Our experts can tell you.

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  Neb. lawmakers override veto on retirement bill

  By Grant Schulte  |  May 20, 2013

  The vote holds in place a deal that was struck to shore up the retirement plans of teachers, judges and state patrol troopers.

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  What, me retire?

  By Maria Wood  |  May 20, 2013

  Americans plan on retiring later in life, finds a recent Gallup poll.

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  Variable annuities getting more variable

  By Maria Wood  |  May 20, 2013

  IRI panelists: Change was a constant in the variable annuity world in 2012.

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  100 best sales & marketing ideas: 11 client appreciation tips

  By Daniel Williams, Nichole Morford  |  May 20, 2013

  Boost client loyalty and overcome every prospect objection with these top-of-the-line client appreciation tips.

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  Keep contacts up to date with LinkedIn

  By Jill Konrath  |  May 19, 2013

  Use meaningful updates to reinforce your credibility.

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  Get prospects to return your calls

  By Kelley Robertson  |  May 18, 2013

  Ever wonder why prospects don’t respond to your voicemail messages?

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  Leaning in to get ahead

  By Warren S. Hersch  |  May 17, 2013

  More women are becoming advisors. But challenges remain to achieving gender parity in the profession

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  What’s the most creative marketing technique ever?

  By Daniel Williams  |  May 17, 2013

  Consumers recently chimed in to tell us what have been the most creative marketing techniques they’ve ever encountered when being sold annuities and insurance.