Annuity Sales Strategies

How to make a prospect feel icky

You may think there’s nothing wrong with this sales technique. Just don’t do what this sales rep did or you’ll...


Safety net for variable, deferred annuities

A strategy has emerged to allow clients to reap the benefits of both market participation and income guarantees.

Annuity Sales Strategies

Simple pictures are best

You don’t need an everything-but-the-kitchen-sink marketing campaign. Instead, fine tune your approach—and do more with less.

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