Heather Trese

• The Medicare Maze

  By Heather Trese  |  August 29, 2011

  With the industry still reeling from previous plan and marketing changes and potential cuts to the program looming, the Medicare Advantage market is constantly changing.

• Power over Procrastination

  By Heather Trese  |  July 5, 2011

  Everyone procrastinates on something in their lives, saying "I'll do it later" when it comes to purchasing life insurance could make a world of difference.

• The Brave New World of Health Insurance

  By Heather Trese  |  June 6, 2011

  Health insurance agents across the nation seem to be asking one question: What happened to my commissions?

• Multigenerational Marketing: The Ageless Approach to Reaching Prospects

  By Heather Trese  |  April 15, 2011

  According to a 2010 study by the Nielsen group, "Mining the U.S. Generation Gaps," there are fundamental differences in the shopping habits of different generations.

• How I Fixed My Boomer Clients' Retirement

  By Heather Trese  |  February 1, 2011

  Across the country, financial advisors face boomer clients who have significantly slimmer retirement accounts than they had once hoped, and are asking themselves, "How can I fix this?"

• Where Have All the Agents Gone?

  By Heather Trese  |  January 3, 2011

  Older producers are aging out of the business, and there aren't enough young producers to take their place. So what are carriers - and agents - doing to turn things around?

• So You Want to Be a Mentor?

  By Heather Trese  |  December 20, 2010

  Mentoring is one of the best things you can do to help strengthen the agent population. You can pass on your years of knowledge, teach a new agent the tricks of the trade - and might even end up with a successor.

• Social Media Boot Camp Day 16: What Makes a Good Tweet? Dissecting Some of the Best

  By Heather Trese  |  November 22, 2010

  As you get more acquainted with Twitter, you may be asking yourself, "What exactly am I supposed to tweet about?"

• Social Media Boot Camp Day 14: Getting the Most Out of Facebook: 7 Advanced Features

  By Heather Trese  |  November 18, 2010

  Once you've established a Facebook page for your business, it may seem as if you've done as much as you can to put yourself out there.

• Rep. Congressman Asks, "Where's My Health Insurance?"

  By Heather Trese, Heather Trese  |  November 17, 2010

  During a recent orientation for new freshman Congress members, Republican Andy Harris – a Maryland anesthesiologist elected on an anti-Obamacare platform – was shocked to ...