Helen Rodriguez-Burton

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  The hidden benefits of life insurance

  By Helen Rodriguez-Burton  |  February 1, 2012

  Over the years, I’ve advised many of my clients on the importance of life insurance. You’d think everyone would understand the need for life insurance in the event a wage earner or family member dies.

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  The Hidden Benefits of Life Insurance

  By Helen Rodriguez-Burton  |  January 2, 2012

  Uninsured and under-insured Americans might purchase more coverage if they knew more about life insurance, especially some of its commonly overlooked features.

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  Not your father’s benefits plan

  By Helen Rodriguez-Burton  |  November 1, 2011

  In just three years, nearly 63 million Generation Y employees will dominate the workforce, outnumbering the 48 million baby boomers and all other groups of employees at work in 2014.1

• Give new meaning to life

  By Helen Rodriguez-Burton  |  October 1, 2011

  When selling universal life insurance, employee education is key.

• How well do you know your clients?

  By Helen Rodriguez-Burton  |  June 1, 2011

  Surveys about employee benefits show brokers, employers and employees agree on cost concerns, but little else.

• How to reach the Hispanic market

  By Helen Rodriguez-Burton  |  February 4, 2011

  As a Hispanic insurance professional in a multicultural growing population, I have witnessed firsthand the explosive growth and tremendous opportunities created by this ethnic minority.