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By Jeremiah Desmarais |
June 1, 2009
Even before the economy started its late-2008 nosedive, venture capitalist company Sequoia Capital made news when it distributed a 56-page PowerPoint presentation to all its business clients and prospects. This now-famous slide presentation,
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By Jeremiah Desmarais |
May 1, 2009
How often do you find yourself telling prospects, "No, I don't have a Web site, yet" or, "We're looking into launching our Web site soon"? Creating a Web site is easy, and there's no reason that you
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By Jeremiah Desmarais |
February 1, 2009
The Pew Center recently reported that three out of every four American adults now use the Internet. Their most common activity is email, with two-thirds of all users checking their email almost every day. Email has also become a crucial part of
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By Jeremiah Desmarais |
January 1, 2009
If you're like most agents, your Web site has two basic goals: increasing your credibility and generating leads. A good design is a good place to start -- even the most untrained eye can see the difference between sites that work and
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By Jeremiah Desmarais |
December 1, 2008
Traditional newspapers are dying, and the Internet is to blame. As businesses shift more of their advertising budgets online, traditional print, billboard, and even radio ads are getting a much smaller piece of the marketing pie. According to a
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By Jeremiah Desmarais |
November 1, 2008
Going online is no longer simply an option for insurance agents - it's a necessity. It's now common practice for consumers to check out an agent's Web site before calling or deciding on a plan. As the Internet marketplace becomes more
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By Jeremiah Desmarais |
October 1, 2008
The Internet has done wonders for our industry. It's made it easier for consumers to shop for the right plan. Technology has also made it easier for agents and brokers to effectively target the majority of insurance shoppers now going online.
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By Jeremiah Desmarais |
September 1, 2008
Everyone understands the importance of having a Web site. Unfortunately, only a few know the important ingredients that every agent's Web site must have if it's to generate leads. If you already have a Web site or are planning on
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By Jeremiah Desmarais |
January 1, 2008
Every few months, it seems there's a new program or sales tool coming out that can give you a decisive edge over the competition. It can be hard to keep up, but experienced and successful agents understand that an occasional tune-up is crucial
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By Jeremiah Desmarais |
December 1, 2007
Creating a Web site is easy, but meeting your online prospects' expectations and converting them into leads isn't as simple. Many Web sites geared toward the individual market are nothing more than brochures, a couple of sentences about
