Joseph Sommerville

• Prospecting with Presentations

  By Joseph Sommerville  |  August 1, 2006

  Whatever you call it -- speech, talk, address, lunch and learn, presentation -- the scenario is the same. You have anywhere from fifteen minutes to an hour to deliver your message to a live audience. If you're not taking advantage of

• The Language of Influence: Three Paths To Persuasive Sales Pitches

  By Joseph Sommerville  |  July 1, 2006

  The word "persuasion" has gained a reputation it doesn't deserve. Many tend to associate it with advertising, propaganda, or downright manipulation. On the contrary, it forms the very foundation of an ethical sales process, and

• The Language of Influence: Three Paths To Persuasive Sales Pitches

  By Joseph Sommerville  |  May 1, 2006

  The word "persuasion" has gained a reputation it doesn't deserve. Many tend to associate it with advertising, propaganda, or downright manipulation. On the contrary, it forms the very foundation of an ethical sales process, and