Lenann Mcgookey Gardner

• 8 Common Marketing Mistakes Producers Make

  By Lenann Mcgookey Gardner  |  October 1, 2009

  It's not getting any easier to develop new clients. The majority of today's buyers are cynical at best and rude at worst, and it can be a challenge to approach them properly.

• How One Advisor is Succeeding in a Struggling Economy

  By Lenann Mcgookey Gardner  |  May 1, 2009

  "We've had a great year!" My client, Mark, was happy, riding a wave of success despite an economy in which growth has slowed significantly. "We're making hay while the sun shines!" he said. As a sales consultant,

• Good News About Cold Calls

  By Lenann Mcgookey Gardner  |  May 1, 2007

  Looking to expand your client base? You can put your Web site out there -- but they probably won't see it. You can do search engine optimization -- but the rules for that seem to change daily, and most businesses are in categories