Marti Barletta

How to Spread Your Message to the Female Boomer

By Marti Barletta | October 1, 2008

Not all prospects are the same. You know this to be true -- the affluent respond to marketing messages in a different manner
A Powerful Demographic: How to Market to Female Prospects

By Marti Barletta | May 1, 2008

The word is out -- women are the world's most powerful consumers. They make up just over half of the population but control more than three quarters of all spending -- and they are the big spenders, whether it's household,

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Marti Barletta

How to Spread Your Message to the Female Boomer

A Powerful Demographic: How to Market to Female Prospects

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Estate Planning

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Life Products

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Marti Barletta

How to Spread Your Message to the Female Boomer

A Powerful Demographic: How to Market to Female Prospects

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Featured Topics

Estate Planning

Variable

Life Products

Fixed/Indexed