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By Michael P. Sullivan |
March 3, 2009
A vast amount of psychological research shows that graying adults--those from the mid-40s on--make decisions (including the decision to do nothing) on a different basis than younger individuals.
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By Michael P. Sullivan |
May 1, 2006
Marketers tend to concentrate on leading edge baby boomers -- the oldest boomers who will become seniors in the next five years. But financial advisors will be doing themselves a disservice by overlooking younger boomers at a time when they are
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By Richard B. Ross, Michael P. Sullivan |
April 1, 2006
Money is put into motion by the things that happen in people's lives: births, deaths, and all the important things that occur in between, such as a career change, marriage, divorce, birth of a child, relocation, downsizing, and retirement.
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By Michael P. Sullivan |
March 1, 2006
Older adults don't always comprehend logical, linear reasoning because they mis-hear what is said, take in only parts of it, or do not fully understand the concepts. There are three types of techniques for helping customers overcome mental
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By Michael P. Sullivan |
January 1, 2006
The baby boomer generation will be the most dominant consumer group in the marketplace for years to come. There are 76 million people who were born between 1946 and 1964, making this group almost twice as large as the GenX generation that follows
