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By Mitzi Crall |
September 1, 2008
When you mention insurance to a pro-spective client, do you often feel as though they'd rather have a root canal than talk about this topic? Or maybe you find yourself driving home from the office at night, fingers bruised and bleeding from
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By Mitzi Crall |
December 1, 2007
The seasons, the ebb and flow of the tides, the cycle of day and night ... our very existence is based upon rhythmic cycles. Play a CD of a good Irish jig, and the next thing you know, your toes are tapping, even if you detest Irish music.
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By Mitzi Crall |
November 1, 2007
Attrition - it's an ugly word that conjures up images of irreparably wounded relationships, disappointments, and lost revenue. Attrition is typically thought of as an inevitable obstacle to growing your insurance practice. You must sell enough
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By Mitzi Crall |
May 1, 2007
Marketing genius falls into the Thomas Edison model of "1 percent inspiration and 99 percent perspiration." Far too often, good marketing is seen as something that only a chosen few can pull off well. Feeling at a loss, some agents take
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By Mitzi Crall |
January 1, 2007
With the beginning of the New Year, it's time to start planning how you are going to grow your business over the next 12 months. Take a hard look at your practice and yourself to determine what you need to improve upon and what could help make
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By Mitzi Crall |
May 1, 2006
We are all bombarded with an overwhelming onslaught of messages on a daily basis, and our coping mechanism is to simply tune out anything and everything that doesn't seem critical. As a result, your marketing message has less than four seconds
