Murray Gordon

About the Author

Murray Gordon

Murray Gordon is chief executive officer of MAGA Ltd., Riverwoods, Ill. He can be reached at (800) 533-6242.

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  Murray Gordon: The Matriarch

  By Murray Gordon  |  February 21, 2012

  He sold the right LTCI policy to the brothers and sisters' mother at the right time, and that made all the difference.

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  Murray Gordon: If I Had A Magic Wand

  By Murray Gordon  |  January 19, 2012

  An advisor who's been in LTC planning since 1975 shares part of his wish list for the industry.

• 5 Approaches to Marketing Worksite LTCI

  By Murray Gordon  |  September 1, 2007

  So you're sold on long term care insurance and you want to offer it to all your group clients. There's just one problem: Not all your clients share your enthusiasm.

• How to Encourage Employers to Offer LTCI

  By Murray Gordon  |  June 1, 2006

  When offering health insurance coverage options to employees, employers are often "darned if they do and darned if don't". This gray area refers to companies' ambivalence in deciding which types of coverage to offer as

• Selling LTC To Workers Relatives

  By Murray Gordon  |  April 7, 2005

  If you sell worksite long term care insurance, you're undoubtedly looking for ways to sell more of it.One way to do this is to look ...

• Opportunity Knocks For Banks To Offer LTC

  By Murray Gordon  |  July 19, 1999

  There has perhaps never been a better time for banks to get involved with long term care insurance (LTC) for both their customers and employees. ...

• Opportunity Knocks For Banks To Offer LTC

  By Murray Gordon  |  July 19, 1999

  There has perhaps never been a better time for banks to get involved with long term care insurance (LTC) for both their customers and employees. ...