Rose Cahill
About the Author
Rose Cahill is vice president of Acxiom Corporation’s Life Insurance Industry. She’s responsible for maintaining and growing relationships with Acxiom’s key insurance clients, which include 12 of the top- tier life clients in the United States. Cahill was named DMA’s 2010 Direct Marketer of the Year at SBLI of MA, where she was responsible for building the multi-channel platform for the development and implementation of customer acquisition, retention and branding programs in support of SBLI’s direct sales force. Rose also has 15 years of life insurance marketing experience with John Hancock Financial Services. Cahill holds an M.B.A. from Michigan State University and was a Fulbright Scholar at the University of Cologne in Germany. She is married and lives in Franklin, Mass., with her husband Martin and their four adopted cats.
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A lesson from "Goldilocks": Why getting the data “just right” is important
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Life insurers: Don't forget the ladies
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The data deluge: Can you handle it?
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Giving thanks ... and some advice
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Customer focus will put life in your sales
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Escheatment: Why It Matters
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Lifecycle Marketing Helps Life Insurers Understand Customers Better
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Individual Insurance Provides Independence to Today’s Workers
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Appeal to Dad's Protector Instinct
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Help Your Customers “Dust Off” Their Life Insurance Policies
Special Features
2013 Outlook As we move into a transition year, check out LifeHealthPro's conjectures for the life, annuities, health and disability markets.
100 Best Sales & Marketing Ideas Whether you want ideas for referrals, generating leads or just listening to your clients better, we have the sales and marketing tips you need.
The Complete ELNY Saga For more than two decades, the Executive Life Insurance Company of New York (ELNY) has been bled for billions of dollars while languishing in a state-imposed purgatory.
Life Insurance A-Z This alphabetical-themed infographic will help your clients feel more comfortable discussing life insurance protection concepts.
2012 Advisor of the Year Through a very thorough nomination process we look to find a top producer who is a true cornerstone of a community.
Senior Survey 2011 In this special section, find out how seniors build their nest egg, make an estate plan, finance their health care and where they live.
