Sheryl Moore

• MVAs: Most Valuable Annuity?

  By Sheryl Moore  |  December 1, 2012

  Because this is a feature whereby the insurance company shares some pricing risk with the annuity purchaser...51 percent of all indexed annuities have a market value adjustment.

• Before you sell that 7-year annuity…

  By Sheryl Moore  |  July 1, 2012

  “You won’t hear me asking for decades-long surrender charges today.”

• The atypical annuity purchaser

  By Sheryl Moore  |  June 1, 2012

  "Why don’t more young people buy annuities?"

• Sell VAs only? Plans change, and so should you

  By Sheryl Moore  |  May 1, 2012

  “A VA with a living or death benefit rider is just an attempt at emulating an IA.”

• Is the three-legged stool off-kilter?

  By Sheryl Moore  |  September 1, 2011

  Be wary of annuity pricing that appears unequal. One of the parties to the deal may be benefiting at the expense of the other.

• Is the three-legged stool off-kilter?

  By Sheryl Moore  |  July 28, 2011

  Beware an annuity that offers a bonus that appears to be too good to be true.

• Rule 151A is Over - Now What?

  By Sheryl Moore  |  August 6, 2010

  After a long battle, indexed annuities have secured their fixed insurance status of thanks to two final actions. But what have we learned?

• Why Index Annuity Sales Are Turning Heads

  By Sheryl Moore  |  April 29, 2010

  The close of 2009 was particularly challenging in terms of forecasting index annuity sales.

• The Truth About Index Annuities

  By Sheryl Moore  |  February 2, 2010

  Indexed annuities have become the naughty step-child of the insurance industry.

• Index UL Facing A Big Year

  By Sheryl Moore  |  January 4, 2010

  The new year is going to be big for index universal life. Since the decline in the equities markets at the close of 2008, sales of indexed insurance products have been on the rise.