Steve Cain

About the Author

Steve Cain

Steve Cain is executive vice president and sales leader at LTCI Partners, a brokerage general agency specializing in long-term care insurance. He can be reached at steve.cain@ltcipartners.com or (877) 949-4582 x237. 

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  LTCI's Bright Side, Part 2: Economic Value

  By Steve Cain  |  May 1, 2012

  A $200,000 pot of benefits may sound more impressive than a $200 daily benefit.

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  LTCI’s Bright Side

  By Steve Cain  |  May 1, 2012

  Stop using jargon and gloom-and-doom statistics to sell long-term care insurance. You’ll get farther by focusing on the positive and repositioning the product as a retirement helper.

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  Sales Ideas: LTCI's Bright Side, Part 1

  By Steve Cain  |  April 18, 2012

  Instead of gorging on gloom, try positioning long-term care insurance as a retirement helper.

• LTC: Focus on Planning, Not Product

  By Steve Cain  |  September 16, 2011

  My current role gives me the opportunity to travel the nation and help financial professionals provide long-term care solutions to their clients.