Susan W. Sweetser

• The Invisible Gender Gap: Time to Pay Attention to Women's Financial Preparedness

  By Susan W. Sweetser  |  December 27, 2007

  There's a gender gap in American finances, but it's not the one you always hear about. Most Americans know about the most publicized gap: women, according to a host of studies, often earn less than their male counterparts performing

• Answering the Call of the Female Demographic

  By Susan W. Sweetser  |  December 1, 2006

  For too long, the financial services industry has largely neglected the female demographic. Financial services companies -- with a few rare exceptions -- have often turned a deaf ear toward the opportunity presented by the growing number

• New Year, New Market

  By Susan W. Sweetser  |  December 1, 2006

  Once every decade or so, the media declare the coming new year to be "The Year of the Woman." In 2003, USA Today declared it the "Year of the Woman" in the Fortune 500, noting the emergence of several female CEOs among the world's largest

• Reaching Female Prospects Through Seminars

  By Susan W. Sweetser  |  October 1, 2006

  On a recent Saturday morning in Chicago, 150 women gathered over coffee, scones, and fruit to exchange intimate details of their lives, share tales of challenges and triumphs, and to laugh, sometimes uproariously. To a passer-by, they might

• Financial Services Seminars, For Her

  By Susan W. Sweetser  |  February 10, 2005

  Women are great prospects for financial services. They earn 60% of U.S. bachelors degrees, own 48% of the countrys businesses and make up about 40% ...

• Women In Financial ServicesIt Should Be An Ideal Match

  By Susan W. Sweetser  |  January 16, 2004

  Women In Financial Services It Should Be An Ideal MatchWanted: Entrepreneurs and self-starters who desire to run their own businesses and to make a difference ...