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By Ted Stevenot |
December 21, 2010
It can be difficult to communicate such a message using an older, "static" website that includes only a few general information pages and a bit of contact information.
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By Ted Stevenot |
September 1, 2010
My current prospecting approach incorporates a combination of "old school marketing" along with a handful of newer, Internet-based marketing elements.
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By Ted Stevenot |
May 1, 2010
The key may be in the way you're marketing. Do you know the four elements of successful communication when marketing? If not, you'd better study up.
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By Ted Stevenot |
January 1, 2010
Right now, our agency uses an email service provider, or ESP, to help us communicate important information to our clients via email from time to time.
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By Ted Stevenot |
September 1, 2009
Considering all of the new and transforming elements of technology today, particularly those technologies that assist in marketing communications, how does an agent lay the foundation for prospecting that makes good use of new technologies? Whether
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By Ted Stevenot |
May 1, 2009
When thinking about your overall sales prospecting, it's important to create a plan for staying in touch with and developing relationships with unsold prospects. Many agents take an overly short-term approach to selling. They find a prospect,
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By Ted Stevenot |
January 1, 2009
As a general rule, companies that stick to a plan during slow economic times tend to emerge from a slumping economy with greater strength than companies that stray from their plan. Why is this so? One element is related to marketing. When
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By Ted Stevenot |
September 1, 2008
When someone asks me why my agency is successful, there are a lot of reasons I can give. We exercise sound business practices. We have an excellent sales approach and staff. We pay careful attention to each client, even the small ones. We treat
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By Ted Stevenot |
May 1, 2008
Technology has created an age of highly leveraged communication, communication that has achieved increased
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By Ted Stevenot |
January 1, 2008
When I first started collecting a database of potential prospects for my agency, I thought it would be a good idea to begin regularly sending marketing material to the prospects in our database. I wasn't consistently sending mailings at the
