Thomas M. Maher

• 8 Tips to Crafting a Better Marketing Campaign

  By Thomas M. Maher  |  September 1, 2007

  Effective marketing is full of nuance. Easily overlooked details can make or break your campaign, leaving you with nothing to show for all your well-intentioned hard work. Following are eight tips for creating a top-notch marketing effort.

• The Value of Article Reprints

  By Thomas M. Maher  |  November 1, 2006

  Agents who have had their articles published often leave it at that, hoping their phones will ring with congratulations and new business. That's a huge mistake. Having a story published is half the crusade. What is missed by some agents is th

• A Guide to Publicity Basics

  By Thomas M. Maher  |  May 1, 2006

  How can my agency become more well-known? What aren't we doing that we should be doing? Try publicity. Publicity is the link to becoming better known and ultimately garnering new business. The feature articles in this edition of the