Warren Hunter
About the Author
Warren Hunter
Warren Hunter is the chairman of DMW Direct. He has been instrumental in the launch or expansion of the direct marketing efforts for a cross-section of companies, including more than 20 BlueCross BlueShield Plans, Exelon Energy, Discover Card, Fireman’s Fund Direct, and Response Insurance. Warren has served nine years on the ECHO board of governors of the Direct Marketing Association and on the board of directors of the Professional Insurance Marketing Association. He can be reached at whunter@dmwdirect.com.
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By Warren Hunter |
August 3, 2012
You can’t put Baby in a corner, and you can’t put baby boomers in one giant group. A look at the different needs and possible product solutions for various boomers.
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By Warren Hunter |
August 1, 2012
Boomers range in age from 45 to 65, so attracting them and selling to them presents a broad range of challenges. At the risk of stating the blinding obvious: they are not a homogeneous group, and they have had their lives shaped by very different life experiences. Therefore, we can’t...