Wilma G. Anderson

• How to Sell Critical Illness -- and How to Choose Your Prospects

  By Wilma G. Anderson  |  April 1, 2009

  There's a little-known product that can boost your income by $60,000 or $70,000 a year. It's an easy-to-sell policy that helps you both make new clients and serve your existing ones even better than your competition. And it's

• Critical Illness and LTCI: Potential Partners in LTCI Sales

  By Wilma G. Anderson  |  November 1, 2008

  You're talking to your prospects, Bob and Rita, about retirement planning and the smart choices they need to make. You seem to be doing well as you chat with them in their living room. But when you start talking specifically about LTCI, their

• Critical Illness Insurance Fills A Critical Need In Succession Planning

  By Wilma G. Anderson  |  September 14, 2008

  Succession planning in small businesses usually focuses on getting enough key person life and disability insurance. But neither product fully addresses the financial strain on ...

• Critical Illness Gives Prospects Extra Coverage

  By Wilma G. Anderson  |  November 1, 2007

  Introduced in 1983, critical illness insurance (CI) has long been a top seller in other countries. At one point, more than 70 insurance companies in the United Kingdom were offering critical illness policies -- in fact, more critical illness in

• Winning the Battle for Annuity Prospects

  By Wilma G. Anderson  |  August 1, 2006

  Question: Is the best method for prospecting to annuity customers direct mail, seminars, or advertising? Answer: Yes. You can't depend on just one method for annuity prospecting anymore. Today, successful prospecting requires a

• When Are Annuities Appropriate For Seniors?

  By Wilma G. Anderson  |  February 1, 2006

  Annuities can be ideal investments for seniors, providing guarantees, tax deferral, and, optionally, a stream of income. But lately the industry has been plagued with scandals. Regulators in several states are charging that agents and financial

• Make molehills out of mountains

  By Wilma G. Anderson  |  February 1, 2006

  Long term care insurance is a challenging sale, despite the high likelihood that people will need it before they will need homeowner's insurance or car insurance. Potential loss of health and well-being doesn't resonate like potentially losing a

• LTC Coach Anderson Edited

  By Wilma G. Anderson  |  November 17, 2005

  Note: Go week: L47LTC Coach_Anderson_Edited Go photo: Photo of Anderson on file Go graphic: Pull quote File: : L47LTC Coach_Anderson_Edited.xml Lines: 133Charitable Giving: Expand ...

• Reaching Seniors On LTC

  By Wilma G. Anderson  |  April 7, 2005

  Successful long term care insurance agents know that product knowledge is a prerequisite to making sales. But they also know this knowledge is only the ...

• To Reach Women Entrepreneurs, Talk About LTC

  By Wilma G. Anderson  |  February 10, 2005

  Women-owned businesses make up a fast-growing market in every community. One way to reach the owners of those businesses is to lead with long term ...