How much did that lead cost you?

It is essential to invest time analyzing which lead generation initiatives work well to avoid becoming overwhelmed.

Life Products

Adjustable life insurance: Pros and cons

Adjustable life insurance is a “flexible premium” “adjustable death benefit” type of permanent cash value insurance. Its advantages and disadvantages...

Life Sales Strategies

6 steps to turn friends into clients

Positioning yourself as a solution to a problem is one step in the process of marketing to your friends.

News & Analysis

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Nichole Morford

Nichole Morford
Managing Editor

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