About Us

LifeHealthPro.com is the only complete online destination for life & health insurance advisors. The site is designed to provide advisors, along with insurance wholesalers, CPAs, and estate planning attorneys the essential elements they need to run their practice and increase their bottom line including, breaking news, market trends, and practice tips. The Website utilizes investigation and reporting capabilities from the most experienced team of editors in the business - the National Underwriter Life & Health Network – to provide comprehensive coverage and expert analysis. Along with relevant content from industry experts and aggregated from across the Web, LifeHealthPro.com is one distinct and vital information source for all life and health insurance industry professionals.

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LifeHealthPro.com is powered by these industry-leading brands:

Delivering All the Must-Have Information Insurance Professionals Need. In 2014 we’re investing in the industry’s most reputable and trusted brand, NU Life & Health, by integrating the field-tested and sales-driven coverage of Life Insurance Selling. Each issue of the NEW NU Life & Health delivers a comprehensive blend of feature analysis and peer-to-peer content to give agents and brokers more of the crucial information they need to be successful.

Retirement Advisor (formerly Senior Market Advisor) is the magazine for today’s dually-licensed advisor. Through peer-to-peer, user-generated content, expert editorial analysis and in-depth industry and consumer research, Retirement Advisor delivers a winning blueprint for advisors to help clients meet their retirement goals. Retirement Advisor provides readers with strategic case studies and suitable sales and marketing tips that highlight a holistic approach to gaining and keeping lifelong client business. And, with an editorial emphasis on insurance and safe investment products, retirement income planning, health care issues and estate planning, Retirement Advisor is the industry’s leading brand for advisors to reach the nation’s most influential demographic markets—seniors, boomers, women and the affluent.

Meet the LifeHealthPro.com Team

  • Nichole Morford

    Editorial Lead and Manager, Digital CoE, Insurance Group

    Nichole Morford is Editorial Lead and Manager, Digital CoE, Insurance Group at ALM. Prior to joining the ALM team in 2010, she spent six years as an editor with Penguin Group, managing non-fiction titles in both the reference and lifestyle categories. She has a Bachelor of Arts in English Literature from Seattle Pacific University, and is a graduate of the Columbia Publishing Course at Columbia University’s Graduate School of Journalism. A Seattle native, Nichole lived and worked in New York and the U.K. before relocating from London to Colorado in 2009. She lives with her husband and daughter in downtown Denver.

  • Emily Holbrook

    Editor in Chief

    Emily Holbrook is the Editor in Chief of National Underwriter Life & Health and Retirement Advisor, while serving as Markets Channel Editor for LifeHealthPro.com. Emily has covered the financial, risk management and insurance industries for more than a decade, with her work appearing in Risk Management and the National Law Review. She graduated with dual degrees in Finance and English and worked in the financial industry as a fixed income trading administrator and analyst before becoming a writer. Emily is also a freelance food writer.

  • Lynette Gil

    Associate Digital Content Editor

    Lynette Gil is the Associate Digital Content Editor of LifeHealthPro.com. Before joining ALM, she spent years managing website content and social media for different clients in the US and abroad. She has been featured as a journalist and translator in Where Guestbook Colorado, The Miami Herald, USA Today and El Nuevo Día. She has a Bachelor of Arts in Journalism from the University of Puerto Rico and graduate studies in translation. Lynette moved to Denver, Colorado in 2010 and lives in Littleton.

  • Allison Bell

    Senior Editor

    Allison Bell is Senior Editor for National Underwriter Life & Health and Health Insurance Channel Editor for LifeHealthPro.com. She has been covering health insurance long enough to own a copy of the HIPAA conference report. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. Before she came to ALM, she covered banking for the Business Journal of Charlotte.

  • Warren S. Hersch

    Senior Editor

    Warren S. Hersch is Senior Editor, Advanced Markets & Sales, for National Underwriter Life & Health magazine, which he joined in 2004. He covers practice management and life insurance-funded advanced planning techniques and trends in such areas as executive benefits, wealth transfer/estate planning, retirement planning and business planning. In addition, he serves as the Life Insurance Channel Editor for LifeHealthPro.com Previously, Mr. Hersch served in various editorial capacities at Call Center Magazine, Teleconnect and Computer Reseller News (CRN), all publications of the information technology publisher United Business Media. He also was an editor and analyst at Probe Research. Mr. Hersch has a B.A. in economics and history from the University of Colorado at Boulder.

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Nichole Morford

Nichole Morford
Managing Editor

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