Life Insurance A-Z
Life insurance has more than its share of industry-specific jargon, and many of the terms frequently used by agents when talking about products and strategies can be confusing to clients. This alphabetical-themed infographic is here to help, featuring easy-to-understand definitions of common (and not-so-common) terms that will help your clients feel more comfortable discussing life insurance protection concepts.
Select a letter below to view the full, client-friendly definition for each term. For a printed version, check out the detachable poster in the September print issue of Life Insurance Selling. Enjoy!





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Life Insurance Overview
93%
of Americans say life
insuranceis something
most people need.
Source: LIMRA$18.4T
Total life insurance
coverage in the United
States at the end of 2010.
Source: ALCI917
Number of life insurance
companies in business
at the end of 2012
in the United States.
Source: ALCI
$2.9T
Amount of new life
insurance coverage
Americans purchased
in 2010.
Source: ALCI41%
od Americans own an
individually purchased
life insurance policy,
typically purchased from
an independent agent.
Source: ALCI$60B
Amount received by life
insurance beneficiaries
in 2011.
Source: ALCI



























