Centennial, CO, December 21, 2011 – Life Insurance Selling, a Summit Business Media publication, announced the top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the November 2011 issue of Life Insurance Selling.
The Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements ‘recall seeing’ score shows the ability of an ad to attract the reader’s attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The ‘read some’ score indicates the percentage of ‘recall seeing’ readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Life Insurance Selling readers after capturing their initial attention.
The following companies received the highest “recall seeing” scores:
- Prudential-Cover Tip
- Prudential-Inside Full Page
- TransAmerica
- Columbus Life Insurance Company
The following companies received the highest “read some” scores:
- American Equity Investment Life Insurance Company
- TransAmerica
- Broker’s Choice
- 3in4 Need More
- Protective Life Insurance Company
“Life Insurance Selling continues to provide our advertisers in the Life & Health Insurance market valuable feedback from Baxter Research Center on the effectiveness their advertising campaigns as a value added service,” said John K. Moore, publisher of Life Insurance Selling. “These ad study results help our partners understand if their advertising message captures the attention of producers and if it resonates in the producer market.”
Baxter Research Center Inc. is a global marketing information firm supporting the world’s most successful business-to-business media brands.
About Life Insurance Selling
Life Insurance Selling is written for the comprehensive producer who offers multiple product lines to clients while focusing on the life insurance product market. Life Insurance Selling offers in-depth, field-tested sales strategies directly from industry producers who provide selling insight and best practices to readers. Life Insurance Selling focuses on innovative and practical sales tools and product information designed to help the producer educate their clients and build their book of business, across a multi-generational client base.
About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be “The Next Generation of Business Information” for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit www.summitbusinessmedia.com.
Contact:
John K. Moore
Publisher, Life Insurance Selling
(800) 867-9287
jkmoore@sbmedia.com
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