Gen X

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  Boomers more financially satisfied than Gen X, Y

  By Warren S. Hersch  |  May 9, 2013

  The survey finds 68 percent of baby boomers are satisfied with their financial situation versus 51 percent of Gen Xers and 49 percent of Generation Y.

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  Americans expect smaller tax refunds this year

  By Warren S. Hersch  |  April 3, 2013

  Gen Xers expect a smaller refund this year than their younger Generation Y counterparts.

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  Most affluent Gen Yers use social media for personal finance, investing

  By Warren S. Hersch  |  March 8, 2013

  At 42 percent, Facebook is the most widely used online portal for investing among Gen Y investors.

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  The education disconnect

  By Corey Dahl  |  March 6, 2013

  You have the knowledge young consumers need. So why aren't they seeking you out?

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  Fewer Canadians expect to retire by age 66

  By Warren S. Hersch  |  February 20, 2013

  Only about one-quarter of Canadians expect to retire at a traditional age, according to a new survey.

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  Most Gen X and Y Americans financially uninformed

  By Warren S. Hersch  |  February 15, 2013

  Four in 10 say they are not “very knowledgeable,” one in five indicate they are “not at all knowledgeable.”

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  Survey finds savings motivation gap between Gen X, Gen Y

  By Warren S. Hersch  |  February 1, 2013

  Almost half of Gen Xers cite retirement among the important reasons for saving compared to less than one-third of Gen Yers.

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  8 term life sales ideas for Gen X & Y prospects

  By Michelle Benz  |  November 1, 2012

  These concepts can help producers open the door to more advanced client solutions down the road while securing badly needed coverage now for many of today’s under-50 consumers.

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  8 term life sales ideas for Gen X & Y prospects

  By Michelle Benz  |  October 31, 2012

  These concepts can secure badly needed coverage now for many of today’s young consumers while opening the door to future advanced sales.

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  LIMRA: Consumers who research insurance products online increased by 60% since 2006

  By Warren S. Hersch  |  October 11, 2012

  The report reveals that 61 percent of consumers who research individual insurance or annuity products look online, a significant increase over the 38 percent of consumers who did so in 2006.