Gen Y

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  Study observes less optimism among young Americans

  By Warren S. Hersch  |  May 21, 2013

  The most optimistic of the survey respondents (seeing the glass half full) Americans are those aged 67 and older (Matures), among which 79% are optimists. The least optimistic Americans are those aged 25-32 (Gen Y), where one in three (33%) is a pessimist.

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  Boomers more financially satisfied than Gen X, Y

  By Warren S. Hersch  |  May 9, 2013

  The survey finds 68 percent of baby boomers are satisfied with their financial situation versus 51 percent of Gen Xers and 49 percent of Generation Y.

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  DI language: You kiss your mother with that mouth?

  By Maria Ferrante-Schepis  |  April 26, 2013

  The connotation of words and phrases changes over generations, sometimes dramatically. Disability insurance is no exception.

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  Americans expect smaller tax refunds this year

  By Warren S. Hersch  |  April 3, 2013

  Gen Xers expect a smaller refund this year than their younger Generation Y counterparts.

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  The education disconnect

  By Corey Dahl  |  March 6, 2013

  You have the knowledge young consumers need. So why aren't they seeking you out?

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  Most Gen X and Y Americans financially uninformed

  By Warren S. Hersch  |  February 15, 2013

  Four in 10 say they are not “very knowledgeable,” one in five indicate they are “not at all knowledgeable.”

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  Survey finds savings motivation gap between Gen X, Gen Y

  By Warren S. Hersch  |  February 1, 2013

  Almost half of Gen Xers cite retirement among the important reasons for saving compared to less than one-third of Gen Yers.

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  3 steps to selling Gen Y on life insurance

  By Nic West  |  December 20, 2012

  Tell your Gen Y client what a life insurance policy can do for him.

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  8 term life sales ideas for Gen X & Y prospects

  By Michelle Benz  |  November 1, 2012

  These concepts can help producers open the door to more advanced client solutions down the road while securing badly needed coverage now for many of today’s under-50 consumers.

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  8 term life sales ideas for Gen X & Y prospects

  By Michelle Benz  |  October 31, 2012

  These concepts can secure badly needed coverage now for many of today’s young consumers while opening the door to future advanced sales.