marketing

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  A lesson from "Goldilocks": Why getting the data “just right” is important

  By Rose Cahill  |  May 3, 2013

  Life insurers have access to tons of data, but not all of it is a good fit.

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  Sales: The final frontier

  By Kim Magdalein  |  April 29, 2013

  Agents want to discover the latest invention when it comes to prospecting. But the problem with new ideas is that they're not proven.

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  5 key ideas for new insurance agents

  By John Chapin  |  April 19, 2013

  To be successful in this industry, remember these important truths.

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  What’s your brand?

  By David Port  |  April 19, 2013

  Crafting a well-thought out public image can help you stand out from hundreds of other advisors.

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  Cerulli: Distribution needs key factor driving changes among asset managers

  By Warren S. Hersch  |  March 27, 2013

  More than 8 in 10 asset managers are making organizational changes to better support distribution strategies.

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  Loyalty counts

  By Kim Magdalein  |  March 26, 2013

  When we find a method that works, we need to remain loyal to the method and to those who brought it to us.

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  Oops, my bad: 5 ways admitting mistakes can improve your business

  By Michael Houlihan  |  March 5, 2013

  Don't try to cover up your mistakes. Learn from them instead.

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  3 selling tips … from my dog

  By Corey Dahl  |  February 5, 2013

  He's sweet, furry and, it turns out, incredibly knowledgeable about sales.

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  The 2012 Elections: What about marketing?

  By Lindsay Resnick  |  November 9, 2012

  Health insurers and brokers have focused on courting employers. Maybe that's about to change.

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  Time to get gloomy

  By Corey Dahl  |  October 23, 2012

  Cheery life insurance ads aren't getting the industry's message across.