Marketing Strategies

• How to hire winners: 6 traps to avoid (part 3)

  By Kerry Johnson  |  October 1, 2011

  Last month, we discussed how much importance should be placed on the actual interview and a candidate's personality.

• Use social media to increase referrals

  By Amy McIlwain  |  October 1, 2011

  A recent study shows that only 14 percent of consumers trust advertisements while a whopping 78 percent trust peer recommendations.

• SMAX At A Glance

  By Staff Writer  |  October 1, 2011

  The best things tweeted, overheard and talked about from the showroom floor in Las Vegas!

• Two financial market myths busted

  By Michael Ham  |  September 30, 2011

  Tumultuous investment markets are why insurance products were invented.

• Proof that sales planning increases win rates

  By Matt Smith  |  September 29, 2011

  "Plans are nothing; planning is everything."--Dwight D. Eisenhower

• Get the most out of your marketing program

  By Mike Lauducci  |  September 28, 2011

  Four tips for achieving the greatest return on your marketing dollar.

• Why 3 in 4 need more

  By Margie Barrie  |  September 28, 2011

  Here's how you can use the 3in4 Need More campaign, sponsored by the 3in4 Need More Association, to educate clients about the need for LTC planning.

• Expand your LTCI sales options with linked products

  By Ed McCarthy  |  September 28, 2011

  If your sales of new long-term care insurance policies have peaked, the hybrid life/LTCI and annuity/LTCI products could be the solution. Here are some suggestions for developing your hybrid business.

• LTCI trends to watch

  By Ed McCarthy  |  September 28, 2011

  The long-term care insurance industry continues to evolve. Here's a review of the major trends and developments you need to monitor for your business.

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  Women worried about retirement, seek advice

  By Daniel Williams  |  September 27, 2011

  Advisors have a great opportunity to help women reach their retirement goals.