Sales & Marketing Strategies

• From the Archives

  By Staff Writer  |  October 1, 2011

  The main tools in finding prospects (or suspects to be refined later into prospects) are still imagination and resourcefulness...

• Make social media meaningful

  By Steve Kloyda  |  October 1, 2011

  Tweeting can be a waste of time -- or it can be a fulfilling experience that expands your network of prospects and colleagues. Here are five principles that show you how to make it the latter.

• Find your hidden money: Part II

  By Marvin LeBlanc  |  September 28, 2011

  Last month, we covered the first two major thought questions pertaining to finding your hidden money.

• How would your customers rate your service?

  By John Boe  |  September 21, 2011

  Rendering exceptional customer service is both a responsibility and a smart business decision.

• How to build a referral-based business

  By Staff Writer  |  September 14, 2011

  Without question, getting clients through referrals is the most powerful way to build your business, not to mention the most enjoyable.

• The magic of positive thinking

  By John Boe  |  September 7, 2011

  Yes, there is magic in positive thinking!

• From the Archives

  By Staff Writer  |  September 1, 2011

  Editor's note: In line with this special issue's historic focus, the following excerpts are from the first issue of Life Insurance Selling, published in January 1926.

• Welcome to a very special issue

  By Brian Anderson  |  September 1, 2011

  You're going to need a few more minutes with this one. In a tip of the cap to September being Life Insurance Awareness Month, we have devoted this entire issue to exploring the Past, Present and Future of the Life Insurance Industry.

• Middle-income America is about to retire, but are we ready for them?

  By Todd Greider  |  August 31, 2011

  It's no secret that many of today's middle-income boomers are near retirement age.

• Listen while you work

  By John Boe  |  August 24, 2011

  An ancient Chinese proverb reminds us: "To listen well, is as powerful a means of influence as to talk well."