For many life producers, the Generation Y market segment, comprising those born between 1978 and 1994, represents a singular paradox. This younger generation represents a massive business opportunity with a substantial lifetime value. With approximately 70 million people, it is the largest generation since the baby boomers. Yet, those in...
Members of Generation Y represent a huge opportunity for life insurance producers, but only if they’re approached the right way. Hint: Technology is your best friend.