Generation Y

• Understanding the GenY prospect

  By Al Lurty  |  August 1, 2012

  For many life producers, the Generation Y market segment, comprising those born between 1978 and 1994, represents a singular paradox. This younger generation represents a massive business opportunity with a substantial lifetime value. With approximately 70 million people, it is the largest generation since the baby boomers. Yet, those in...

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  Understanding the Gen Y Prospect

  By Alan Lurty  |  July 26, 2012

  Members of Generation Y represent a huge opportunity for life insurance producers, but only if they’re approached the right way. Hint: Technology is your best friend.

• Connecting With Generation Y: 9 Ways to Grab Their Attention

  By Cam Marston  |  May 3, 2011

  Young. Impatient. Plugged in. Casual. Flippant. Presumptuous. These are but a few of the ways that people, mostly of the older generations, describe the typical member of Generation Y.

• The Educated Sale

  By Nichole Morford  |  March 31, 2011

  Time. Technology. Budget. Accessibility: These are the attributes that are important to Generation Y, a group of young adults born between 1978 and 1994.