You can’t put Baby in a corner, and you can’t put baby boomers in one giant group. A look at the different needs and possible product solutions for various boomers.
Boomers range in age from 45 to 65, so attracting them and selling to them presents a broad range of challenges. At the risk of stating the blinding obvious: they are not a homogeneous group, and they have had their lives shaped by very different life experiences. Therefore, we can’t...