Jean M. Gianfagna

• 

  100 best sales & marketing ideas: 9 classic sales ideas

  By Daniel Williams, Nichole Morford  |  May 25, 2013

  Whether you prospect on the golf course or over the phone, the most important thing is how you position yourself.

• 

  100 best sales & marketing ideas: 11 client appreciation tips

  By Daniel Williams, Nichole Morford  |  May 20, 2013

  Boost client loyalty and overcome every prospect objection with these top-of-the-line client appreciation tips.

• 

  10 tips to evaluate your new marketing program

  By Jean M. Gianfagna  |  May 11, 2013

  Is your new ad campaign edgy or over the edge?

• 

  Pimp your swag

  By Jean M. Gianfagna  |  March 30, 2013

  An old umbrella showed why branded premiums are a good marketing investment.

• 

  Have you checked your tagline lately?

  By Jean M. Gianfagna  |  March 28, 2013

  Your tagline may be the first encounter prospects have with your brand.

• 

  Know thy target

  By Jean M. Gianfagna  |  March 5, 2013

  How well do you know your target market?

• 

  10 tips to make you a better listener

  By Jean M. Gianfagna  |  February 22, 2013

  Want to know a secret marketing weapon? Do what your competitors are not doing: listening.

• 

  Don’t underestimate ‘old school’ direct mail

  By Jean M. Gianfagna  |  February 1, 2013

  Its tried-and-true techniques still work.

• 

  5 tips to sharpen your brand voice

  By Jean M. Gianfagna  |  December 31, 2012

  Do you have a consistent and recognizable social-media voice?

• 

  10 steps to marketing success

  By Jean M. Gianfagna  |  December 10, 2012

  Use your marketing resources more efficiently to achieve better results.