LIFE Foundation

Sex, lies and … disability insurance?

By Daniel C. Steenerson | January 2, 2013

It's time to help men and women come clean about income protection.

LIFE program assists with school costs

By Marvin Feldman | December 14, 2012

A LIFE Foundation scholarship is helping Brittney LaCombe finish college after the unexpected death of her mother.

From a mission to a movement

By Bill Coffin | November 16, 2012

Since he was 12, Major Dan Rooney had two dreams: to be a pro golfer, and to be a fighter pilot. And he managed to accomplish both.

NAILBA Charitable Foundation awards $210,000 to 13 charities

By Brian Anderson | November 16, 2012

The NAILBA Charitable Foundation, on its 10th anniversary, received a record number of grant applications.

Why are we selling Brussels sprouts and calling it candy?

By Bill Coffin | November 15, 2012

Right now, the industry chooses to design, market and sell life insurance as if it is candy. It's time to face up to the fact that this isn't working.

Americans have no shortage of reasons why they don’t buy — or don’t buy enough — life insurance. The industry’s challenge is finding a way to turn life insurance from a “nice-to-have” into a “need-to-have” in the minds of consumers.