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By Warren Hunter |
August 3, 2012
You can’t put Baby in a corner, and you can’t put baby boomers in one giant group. A look at the different needs and possible product solutions for various boomers.
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By Warren Hunter |
August 1, 2012
Boomers range in age from 45 to 65, so attracting them and selling to them presents a broad range of challenges. At the risk of stating the blinding obvious: they are not a homogeneous group, and they have had their lives shaped by very different life experiences. Therefore, we can’t...
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By Glenn Petersen |
January 5, 2012
As the new year begins, there's never been a better time for companies to expand their voluntary benefits offerings.