"lindsay resnick"

• 

  Better Health Care Through Marketing

  By Allison Bell  |  July 9, 2012

  In some industries, segmentation adds zip. In health insurance, it could save lives.

• 

  AHIP: Attendees Think Change Is Really Coming. Finally.

  By Allison Bell  |  June 22, 2012

  Health insurers have been expecting the world to turn upside down for years. Maybe the floor is tilting?

• 

  AHIP Meets as PPACA Ruling Suspense Mounts

  By Allison Bell  |  June 21, 2012

  Attendees try to keep their minds off the Supreme Court by thinking about brand loyalty, patient communications and convention swag.

• Health-Insurance Providers Seek Direct-to-Consumer Connections (AdvertisingAge)

  By Staff Writer  |  February 15, 2012

  To stand out in what will likely be a crowded environment, health insurance companies are building private exchanges and retail outlets, and working to differentiate their brands.