long-term care solutions

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  For LTC protection, look to annuities

  By Brad Tisdale  |  January 23, 2013

  Annuities have lost some of their accumulation benefits, thanks to low interest rates. But they can still meet an important financial need: long-term care.

• Choosing your specialty

  By Thomas K. Brueckner  |  August 1, 2012

  “Specialization is a much-preferred and simpler career model.”

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  Why Specialization Makes Sense

  By Thomas K. Brueckner  |  July 26, 2012

  As quickly as our markets are changing, being all things to all people has rapidly become an unsustainable business model.

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  LTCI’s Bright Side

  By Steve Cain  |  May 1, 2012

  Stop using jargon and gloom-and-doom statistics to sell long-term care insurance. You’ll get farther by focusing on the positive and repositioning the product as a retirement helper.

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  Sales Ideas: LTCI's Bright Side, Part 1

  By Steve Cain  |  April 18, 2012

  Instead of gorging on gloom, try positioning long-term care insurance as a retirement helper.

• The Hot (and Not) List

  By David Port  |  February 1, 2012

  Sales of LTCI, annuities and life insurance are good, but not great. Yet carriers are still devising new twists on their offerings.

• LTC: Focus on Planning, Not Product

  By Steve Cain  |  September 16, 2011

  My current role gives me the opportunity to travel the nation and help financial professionals provide long-term care solutions to their clients.