Rose Cahill

A lesson from "Goldilocks": Why getting the data “just right” is important

By Rose Cahill | May 3, 2013

Life insurers have access to tons of data, but not all of it is a good fit.

Life insurers: Don't forget the ladies

By Rose Cahill | March 22, 2013

Life insurance ownership among women has not kept pace with the times.

The data deluge: Can you handle it?

By Rose Cahill | February 1, 2013

Strive for better, not more, data.

Giving thanks ... and some advice

By Rose Cahill | November 30, 2012

I'm thankful for what my team has achieved in 2012, and we're aiming for more success in 2013. Are you?

Customer focus will put life in your sales

By Rose Cahill | October 19, 2012

Customers want to feel in control when they're shopping, especially when it comes to life insurance. Are you using data correctly to help them achieve that?

Lifecycle Marketing Helps Life Insurers Understand Customers Better

By Rose Cahill | August 30, 2012

Most marketers spend almost all their time acquiring new customers ... and missing the huge opportunities with the customers they already have.

Individual Insurance Provides Independence to Today’s Workers

By Rose Cahill | July 13, 2012

Today's workforce can't expect to stay with the same employer for life, which leaves them vulnerable to more life insurance coverage lapses. Individual insurance policies, though, can help.