social media outlets

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  Most affluent Gen Yers use social media for personal finance, investing

  By Warren S. Hersch  |  March 8, 2013

  At 42 percent, Facebook is the most widely used online portal for investing among Gen Y investors.

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  4 secrets to strategic social media marketing

  By Russell Trahan  |  February 26, 2013

  When it comes to social media, most companies are online networking when they need to be social media marketing.

• Understanding the GenY prospect

  By Al Lurty  |  August 1, 2012

  For many life producers, the Generation Y market segment, comprising those born between 1978 and 1994, represents a singular paradox. This younger generation represents a massive business opportunity with a substantial lifetime value. With approximately 70 million people, it is the largest generation since the baby boomers. Yet, those in...

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  Understanding the Gen Y Prospect

  By Alan Lurty  |  July 26, 2012

  Members of Generation Y represent a huge opportunity for life insurance producers, but only if they’re approached the right way. Hint: Technology is your best friend.

• Advisor Survey 2012

  By Maria Wood  |  March 1, 2012

  Senior Market Advisor asks advisors about the issues keeping them and their clients up at night.

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  Word-of-Mouth Wildfire: How Customer Service Can Make or Break Your Business

  By Brooks Brown  |  November 10, 2011

  The old adage that “the customer is always right” is wrong. It may be shocking to read, but it’s true. The customer is, in fact, often wrong. How you handle difficult customer situations makes all the difference in your circle of influence.