social media platforms

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  Employers turn to tech for wellness

  By Amanda McGrory-Dixon  |  March 28, 2013

  A survey of employers showed many are using new technologies in their wellness programs, including 62 percent that use gamification.

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  4 secrets to strategic social media marketing

  By Russell Trahan  |  February 26, 2013

  When it comes to social media, most companies are online networking when they need to be social media marketing.

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  Investors turn to social media for finance, investing

  By Warren S. Hersch  |  February 25, 2013

  Almost 35 percent of affluent investors say they use social media and company blogs for personal finance and investing purposes.

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  How to meet the right centers of influences

  By Michael Morrow  |  February 8, 2013

  Cultivating mutually beneficial relationships with your clients’ other centers of influence creates a win-win situation. Here are some tips to get you started.

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  3 more social-media mistakes you might not know you’re making

  By Amy McIlwain  |  February 4, 2013

  Even old pros can unwittingly make these errors.

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  5 tips to sharpen your brand voice

  By Jean M. Gianfagna  |  December 31, 2012

  Do you have a consistent and recognizable social-media voice?

• Social media and your clients

  By Philip E. Harriman  |  December 1, 2012

  Email is not a substitute for face-to-face meetings.

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  3 social-media ailments (and their cures)

  By Amy McIlwain  |  November 22, 2012

  Trouble in cyberspace? Here’s your prescription for overcoming it.

• 5 tips for killer landing pages

  By Amy McIlwain  |  October 1, 2012

  Hundreds of people visit your webpage long before they ever set foot in your office. So it’s vital that their visit to your page entice them, encourage their trust and enlighten them about your products and services. Here are some pointers for creating a powerful landing page:

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  The E-Marketing Landscape Shifts Again

  By Alan Blume  |  September 10, 2012

  Google Panda 3.9 is a whole new animal.