social networks

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  What really matters to consumers today

  By Maria Ferrante-Schepis  |  June 12, 2013

  If we don't stay relevant, tomorrow's consumer will leave us behind.

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  LinkedIn courts advisors as social media use grows

  By Joyce Hanson  |  May 2, 2013

  Fully 63 percent of mass affluent consumers take action after using social media to learn about financial products and services, says a LinkedIn study.

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  4 social media essentials for beginners

  By Lauren Jaeckel  |  April 24, 2013

  Social media is a low risk, high reward opportunity for you to market your brand and build an audience. Here’s how to get started.

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  5 ways to build your brand

  By Mark Roberts  |  March 20, 2013

  With a savvy message and a few well-placed media spots, almost any business can get the word out to the buying public about who they are and what they do.

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  The education disconnect

  By Corey Dahl  |  March 6, 2013

  You have the knowledge young consumers need. So why aren't they seeking you out?

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  Investors turn to social media for finance, investing

  By Warren S. Hersch  |  February 25, 2013

  Almost 35 percent of affluent investors say they use social media and company blogs for personal finance and investing purposes.

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  Brookstone Capital changes ownership structure

  By Noah Guillaume  |  January 31, 2013

  The registered investment advisory firm made the decision to restructure ownership following recent rapid growth.

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  3 ways to drive leads on LinkedIn

  By Lauren Jaeckel  |  January 23, 2013

  A recent study says LinkedIn is 277 percent more effective for lead generation than other top social networks. Maybe it's time to take a second look.

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  Prudential execs detail winning PR strategies at Executive Conference

  By Warren S. Hersh  |  December 7, 2012

  When faced with a public relations crisis, a life insurance company is sometimes better off lying low than pursuing an aggressive counter-attack strategy.

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  5 social media apps that make networking easy

  By David Port  |  December 6, 2012

  Calling all schmoozers: These apps make it easy to see and be seen — virtually, that is.