Complimentary Web Seminar
Fully Leverage Digital Platforms To Drive Marketing Efforts, Better Sales Leads
Date: Wednesday, August 22, 2012
Time: 2pm ET | 11am PT
For insurance sellers, getting the word out is one thing but getting it front of the right people is quite another. Far too many times Web advertising campaigns fall flat, target the wrong audience and as a result, don’t generate new customer leads. As competition for consumer wallet share continues to rise, insurance sellers must adopt a comprehensive approach to their online advertising and marketing efforts.
But how is an insurance seller supposed to grow revenue and reach new potential customers? Insurance sellers need to embrace online lead aggregators as part of their business strategy in order to grow successfully to help with their sales funnel. They also need to leverage the efficiencies of the Internet to sell more comprehensive and bundled plans.
Digital sales and marketing efforts must include educational tools—from white papers to online seminars—to drive education and value to the targeting audience and to better engage that potential customer. Only then can they ensure their message is reaching the right audience and bringing them closer to engagement.
What are the right and wrong ways to establish a Web presence to get your message out and attract new buyers? How do you choose a lead aggregator and how much or little should that be part of your overall plan?
Join National Underwriter Life & Health, Life Insurance Selling, Agent Media and LifeHealthPro.com for this live, interactive webcast, sponsored by Bankrate Insurance, and hear from industry experts how to devise a comprehensive online sales and marketing approach to engage the right audience on a more intimate level. Attend this online-only event and learn the right way to utilize Web tools and online lead aggregators to engage potential customers.
National Underwriter Life & Health
Chief Executive Officer
Mark Stevens is a best-selling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management, and sales. He is known for delivering business insights with blunt truths and unconventional wisdom.
Stevens’ firm, MSCO, represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Environmental Systems Products, Virgin Air, and many others. Through integrated marketing campaigns, MSCO focuses on achieving real results for its clients, instead of awards that serve egos. Mark Stevens possesses an innovative and iconoclastic view of the business world, having served as a journalist and nationally syndicated columnist and in management positions at several global corporations. His incisive understanding of critical business issues is geared toward achieving extraordinary growth and success for his clients.
Senior Vice President and General Manager, Life and Health Insurance Verticals
Brad Cooper is the Senior Vice President and General Manager of the Life and Health Insurance verticals for Bankrate Insurance. Prior to joining Bankrate in December of 2011, Brad spent 11 years with InsWeb Corporation, a former leader in the insurance lead generation space, where he held various leadership roles in Marketing, Product Management and Finance. During his tenure at InsWeb, Brad led the development of several key product initiatives, managed the marketing team, and provided key strategic direction for the organization.
Prior to joining InsWeb in September 2000, Brad began his career with Price Waterhouse as a certified public accountant. He earned his bachelor’s degree in Business Administration from California State University, Sacramento.
Director, Strategic Content
Summit Business Media